The art of seeing

Made for
the moment.

A beautifully considered 35 mm SLR, made to bring you closer to the things worth remembering.

ALEX SLR — 1974, reimagined

One frame at a timeMechanical precision
Made to be kept

Drag to explore · Click to see inside

A little more patiently

Shot on Alex Optics

Four small studies in available light. Made on film, and left just as they were.

A study in amberAlex SLR · 50 mm f/1.4 · 1/500 s

The small red visitorAlex SLR · 50 mm f/1.4 · 1/250 s

Passing through the rainAlex SLR · 135 mm · 1/30 s · panned

Before the day beginsAlex SLR · 50 mm · f/8 · 1/4 s

Built to go on

The considered collection

Explore the collection ↗

35 mm rangefinder

Alex M3

Quiet, decisive focusing. A companion that disappears in your hands.

Mechanical · 1/1000 s · Brass & leather

£485

Twin-lens reflex · 6×6

Alex Twin

A slower way to look. Waist-level viewing, rendered in luminous square frames.

120 film · 12 exposures · Leaf shutter

£620

Standard lens · fast prime

50 mm f/1.4

Natural perspective, gentle fall-off, and a little more light when you need it.

7 elements · 8 blades · Filter 49 mm

£295

Telephoto · built-in hood

135 mm f/2.8

Bring distant details close, with a retractable hood for stray light.

4 elements · 6 blades · Filter 55 mm

£340

A note on slowing down

Why film?

Because a frame is a choice. Because light changes while you wait. Because the little pause between seeing and pressing the shutter can be its own kind of attention.

Film asks for less, and gives back more than you expect. Twenty-four chances to notice. A small archive of ordinary, irreplaceable days.

Keep looking. — Alex