Mechanical by nature. Timeless by design.

A different way of seeing.

No screens. No shortcuts. Just you, the light, and a little possibility.
Discover the beauty of a camera made to last.

THE ALEX SLR / 197435 mm · All mechanical · Made for the moment

DRAG TO EXPLORE · CLICK TO DISCOVER
A CLOSER LOOK AT THE ART OF ANALOGUE
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Four frames. Endless possibility.

Shot on Alex Optics.

A little grain. A little patience.
Some things are worth slowing down for.

01 / A quiet connectionAlex SLR · 50 mm f/1.4 · 1/500 s
02 / The smallest worldsAlex SLR · 50 mm macro · 1/250 s
ALEX 74
03 / Nothing standing stillAlex SLR · 135 mm f/2.8 · 1/60 s
04 / Before the world wakesAlex SLR · 50 mm f/8 · 1/30 s
Considered tools. Extraordinary moments.

Find your companion.

Serviced by hand. Ready for your next chapter.
Every piece comes with a 12-month warranty.

Alex Rangefinder

Quiet, compact, and always by your side.

35 MM · 40 MM f/2 · MANUAL FOCUS
£485

Alex Twin Reflex

A new perspective, from the waist up.

120 FILM · 75 MM f/3.5 · 6 × 6
£625

The Fifty

Beautifully fast. Effortlessly natural.

50 MM · f/1.4 · ALEX K MOUNT
£215

The Long View

Bring the faraway a little closer.

135 MM · f/2.8 · BUILT-IN HOOD
£175
Why film?

Less immediate.
More meaningful.

Thirty-six frames. Each one an invitation to pause. To notice the way light falls, to wait for the right expression, to be a little more present.

We believe the best cameras don't do the seeing for you. They give you something better: a reason to look. That's why we find, restore and care for the classics — so their stories can become yours.

GOOD CAMERAS. LONG LIVES. NEW STORIES.